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Brunello: Image or substance, truth or dare?

“By law, Brunello di Montalcino can be made only with 100 percent Sangiovese cultivated in Montalcino. Otherwise, it’s not Brunello. It shouldn’t be difficult to grasp,” asserts Gianfranco Soldera of Case Basse regarding “Brunellogate,” the grape-blending scandal that broke wide open just days before Vinitaly, the country’s largest annual wine fair, rocking both the sleepy village of Montalcino and one of Italy’s most esteemed denominations. The always forthright Soldera is one of the very few Brunello producers to speak out on the issue that currently besieges the wine and threatens its future. A tense silence has fallen like an iron curtain among the majority of Montalcino’s growers and winemakers, as well as their governing Consorzio. This near-total communication breakdown has not only left Brunello fans in the dark but has also generated controversial media coverage that has confused, exaggerated, or even made up the facts, while at the same time casting doubt as to the fate of Brunello as a varietal wine.

Read the article: Kerin O’Keefe, Brunello: Image or substance, truth or dare?, in The World of Fine Wine, nº 20, 2008.

Last modified: December 20, 2023